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3 Apps for Realtors and Why You Should Keep Up With Tech


By Damir Khamzin

There are many apps related to Real Estate. We here at Team 3000 decided to talk about three really good ones. 

Realtor.ca Mobile App:


The Realtor.ca app is amazing because it keeps up us locally. The My Agent function allows you to connect with a listing agent and ask about a property, or contact your fellow agents. Property Search finds properties anywhere in Canada, just like the Realtor.ca website. The Open Houses function locates nearby, you guessed it, open houses. The app sports a calendar to schedule things as well. Finally, I’ll let Driving Directions speak for itself.:

“This allows you to get driving directions to a listed property either by entering an address, or from your current location by using the device's GPS functionality.” (Realtor.ca Mobile App)

Magic Plan:

This is simply a cool app, if not one of the most useful for a realtor. Sensopia Inc’s Magic Plan lets you create a floor plan of your listing on the spot. This is their example, and in my opinion it’s easier and faster than hiring someone or doing it yourself from scratch. Their website tells you how it works; the user takes photos of the room, centering the corners. Then it creates a top-down adjustable blueprint. The final printout comes in 4 different file types. Jpeg, PDF, DXF and HTML. I’m sure the realtors who use this app don’t stop talking about it at company parties and open houses.

DocuSign:

There are some people who can’t stand having too much paper. Real Estate is one such industry where legality forces hundreds of pages upon us, all asking for the signatures of clients and agents before being lost to the world. Imagine the guilt-free environmental consciousness if everyone used apps like DocuSign. Basically, you upload your forms and have the client just sign their name with the tablet. It’s easy and makes doing paperwork actually kind of stylish.


Why Keep Up With Technology?

 

This is a quote from Google Chrome’s blog:

“In past year, the way we use computers continued to evolve. Around the world, more than 2.4 billion laptops, tablets and smartphones were purchased — that’s over 4,500 devices per minute — and over one-third of people worldwide now have consistent access to the web, helping us work, play, learn and connect with each other.” Google Chrome Blog

Those figures are from Google’s own blog based on their Chrome Operating System. The sheer scale of these statistics is staggering. 4,500 devices per minute every single day of 2013.

You may think: How is this relevant to the Real Estate Industry?

We all know that Real Estate is all about connections. It’s the business of meeting people. No matter what walk of life a person travels, they will contemplate purchasing property when they want to settle down. For all of its cost, Vancouver is an amazing place to raise children and attracts many high net-worth individuals, allowing for an ever expanding client base and development that struggles to keep up.

Here are statistics from the City of Vancouver regarding building permits issued in 2013.


Construction permits for 2,734 residential units were issued in 2013 (That’s 5,294 dwelling units). Add this estimate to the properties currently on the market, and you have your playing field. With this much up and coming development, it’s even more important to keep ahead of the curve and have access to agents, listings, buyers and sellers.

This leads us to the point of this article: Why focus on keeping up with technology as a real estate agent?

The answer is simple: It opens up opportunities. So get your iPads, phones and social network profiles up and running. Your business will thank you.



Real Estate Internet Marketing


Real Estate And Internet Marketing

Marketing your real estate business on the internet is an important component of your business as a Realtor. The trend is moving towards the use of technolocy and the internet for any business, including real estate. The internet makes searching for real estate information easy and quick. Realtors who can be found on the internet with useful info online visitors are looking will benefit in getting more leads and doing more business.

Technology is not the cure all answer

In the days of yore, clients would likely find either a personal or company Yellow Pages ad. If you were in the Yellow Pages, you were somebody.

Picture 024Today it’s your website, and even then your website is often being left behind at the speed of light. If you’re not search engine optimized you are winking in the dark. You’re not likely to be found if you don’t appear within the first two pages on Google search, making you yesterday’s news.

Over 80% of home buyers and sellers are using the interenet to look for information online. Technology is important to them from their point of view. They want every element of marketing available to them and they will use technology to separate agents they will and won’t consider for their real estate needs. Not using technolocy in your real estate business is not tapping into this growing trend in the market place.

Off-line Marketing

One the other hand, there are still many Realtors who don’t use technology, but sell as much real estate as others who do!. They continue their print ads, flyers, and face-time approach in doing their business. They haven’t spent any time learning programs and apps, and they haven’t spent a penny on the equipment or machines that the technology uses. But, they are successful and do as many deals as the most successful Realtors who use technology.

Which group do you want to be in?

A balanced approach to using technology and old-fashion marketing works best if you don't want to miss out on buyers and sellers who belong to either of these two camps. The need for internet visibility is a challenge for many Realtors to acheive. But, falling short of being found on page one or two of Google organic search is not an option. It means being found and get connected to your prospects, or missing out the opportunity due to poor use of technolocy.

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